Press Release - Making it Mainstream Media Event


Singing, dancing and cooking your way to health – Creativity and Wellbeing in the Media.

Following a rise in Television commissioner interest in creativity and wellbeing activity. The UK’s leading arts and health festival are holding an event aimed at the media. Speaking to those who have already covered this sector well, showcasing projects and demystifying the subject.

London Arts in Health Forum and the Culture, Health and Wellbeing Alliance are holding an event aimed at the media to showcase creative wellbeing activity as television schedules see a rise in documentaries in this sector.

There is growing evidence that the arts can help us keep well, improve our health outcomes and live longer, higher quality lives.

We welcome the increase in noise around social prescribing and appreciate a Health Secretary who is actively promoting this solution.

Health Secretary Matt Hancock said: "As part of the NHS Long Term Plan, social prescribing will become an indispensable tool for GPs, who will be supported by a new army of workers. This is prevention in action and will help to combat some of the scourges of modern life, from loneliness to mental health, or over-medicalisation."

This rise in interest in alternative or complimentary ways of using the arts to help meet major challenges facing health and social care: ageing, long-term conditions, loneliness and mental health is being reflected in mainstream factual Television programmes. Including the recent Our Dementia Choir with Vicky McClure, Darcey Bussell: Dancing to Happiness and The Restaurant That Makes Mistakes, due to TX on Channel 4 next month.

The event is a chance to question those behind these shows, find out about appetite for further shows from commissioners and also hear from both experts and case studies in the field.

Confirmed speakers include; Daisy Fancourt, Wellcome Research Fellow at UCL, (BBC Everyday Creativity project) Sebastian Crutch, Professor of Neuropsychology at the Dementia Research Centre (Our Dementia Choir) Ross Wilson, Creative Director Matchlight (Dancing for Happiness) Angela Samata, Campaigner, Arts Professional and Presenter Daniel Regan, Artist and Director Free Space Project Sir Sam Everington, Tower Hamlets GP and Chair of NHS Tower Hamlets Clinical Commissioning Group, Chair of the London Clinical Commissioning Council. With more names to be announced.

Director of LAHF, Jenni Regan, says “What we’re finding is that although the arts can be used to respond to specific healthcare needs, we’re also seeing tangible health benefits of visiting museums and libraries, singing with a choir, and reading aloud. Before reaching crisis point, the public can engage with their local services to prevent ill-health and improve their quality of life.


Editors notes:

Creativity and Wellbeing Week is a festival led by London Arts in Health Forum with The Culture, Health and Wellbeing Alliance. The festival has been running for eight years in London and this year we are taking it national. Last year around 35k people took part in hundreds of public events for people to learn how the arts and creativity can improve health and wellbeing. The festival is taking place 10- 16 June 2019


Key messages Creativity and Wellbeing Week

  • This is the first year we are going national and partnering with CHWA to achieve this.
  • The festival will encompass Arts and Health festivals from around the country, including Brighton and Norfolk
  • The festival is a celebration of what benefits can be gained from arts and health activities and a showcase of the brilliant projects out there.
  • The week is also a chance to support the artists and practioners to share experiences and network
  • The charity and partner aim to bring together key contacts from the arts and health worlds.


There will be four key events during the week.

  • 10th Southbank Creative Health Conference
  • 11th Connect networking event in partnership with Paintings in Hospitals
  • 13th Artist Wellbeing Event, as part of the Walthamstow Borough of Culture. 
  • 14th Moving into the Mainstream, a briefing event for members of the media. 



United Kingdom